Unique Positioning Process

We help you create a portfolio of college options consistent with your strengths and what you are looking for in an “ideal” college. Through a new affiliate relationship, we now have licensed access to an incredible resource for creating a college list that realistically projects your chances of admission. The BCP Evaluator™ was developed by Don Betterton of Betterton College Planning, former Admissions Committee Member and Financial Aid Director at Princeton University.

Then we develop a strategy of attack for each application! We help you develop your resume, requests for recommendations, and essays, from brainstorming to final editing. We assist in interview preparation. All guided by the Unique Positioning Statement.

Result? An integrated body of communication that will compellingly show each college why YOU are uniquely positioned to contribute to each school's community.

How does this Unique Positioning Process ultimately translate into applications to college? Below is a session-by-session example of our most common coaching package for high school students, Junior & Senior Year Basic (18 Sessions), which begins midway through junior year.

The chart outlines deliverables for each session: the coach’s specific responsibilities and the student’s responsibilities.

College Positioning Process

DEC (Initial Meeting) Pre-preparation (Phone/email with parent)	- Request for input	- Complete coaching   agreement (parent & student) - Complete questionnaires   (parent & student) - Obtain transcript & scores
JAN (1) Kick-off (parent & student)	- Discuss objectives,   questionnaires, application   timeline	- Complete extra-curricular   worksheet
FEB (2) Self-discovery	- Identify key student strengths - Brainstorm “ideal college”	- Develop initial college list
FEB (3) Initial college list	- Generate initial college list - Apply BCP Evaluator™	- Online research of initial   college list
MAR (4) College Portfolio	- Create portfolio from initial   college list - Apply BCP Evaluator™ - Develop college visit timeline	- Visit colleges on spring break
MAR (5) Unique positioning statement	- Develop "unique positioning   statement" - Compare to “ideal college”	- Complete college match   worksheet
APR (6) College match	- Review, revise college   portfolio	- Complete college strategy   worksheet
APR (7) Application strategy	- Develop strategy of attack for   each application	- Complete resume worksheet
MAY (8) Resume development	- Develop resume - Identify teacher recommenders	- Ask teachers for   recommendations - Complete cover letter form,   teacher forms
JUN (9) Teacher recommendations	- Develop teacher cover letter	- Send letter, resume, forms to   teachers
JUN (10) Summer college visits	- Refine college portfolio - Develop college visit timeline	- Visit colleges over summer
AUG (11) Essay brainstorm	- Develop essay topics & stories	- Essay rough drafts
AUG (12) Essay development	- Identify essay "best shots” - Match "unique positioning"   with essays	- Revise essay "best shots"
SEP (13-14) Essay development	- Develop short answer &   supplemental essays	- Short answer & supplemental   essay rough drafts
SEP (15-16) Essay editing (includes email)	- Refine & finalize essays	- Complete application forms
OCT (17-18) Application roundup	- Finalize applications	- Send in applications