Don't just apply to college… Position yourself.


Don BettertonKris Hintz |

Don Betterton, Betterton College Consulting

don_80In January 2010, we established an affiliation agreement with Don Betterton, a highly regarded and experienced college admissions and financial aid professional, giving Position U 4 College Consulting LLC licensed access to Don’s unique BCP Evaluator™ college list planning tool, which allows students to match their credentials with a college’s selectivity. Don served as the Director of Financial Aid at Princeton University for over thirty years. Don also served on Princeton’s Admission Committee and is familiar with college admissions from policy level discussions to the evaluation of student credentials. He has counseled hundreds of students on how to prepare both inside and outside the classroom to meet their educational goals.

More about Don
As Financial Aid Director, Don was the architect of Princeton’s innovative no loan program and gained recognition as a national leader in his profession. Don is a Certified College Planner, with extensive knowledge of both need-based and merit aid. Don has been a trustee of the College Board, chaired the policy committee for an association of the country’s most selective colleges, and recently was honored by being named the College Scholarship Service Hall of Fame for outstanding contributions to the aid profession. As an expert on enrollment management (the interplay of admissions and financial aid), Don has been a consultant to more than thirty colleges.

Don is a Magna Cum Laude graduate of Dartmouth and earned his Master’s from Rutgers in 1974. Before arriving at Princeton, Don served on active duty as a Naval Aviator, eventually retiring with the rank of Captain.

As an independent college consultant for the past decade, Don has developed a powerful college list making tool called the BCP Evaluator ™. Through our affiliation agreement, we have licensed access to this tool to help clients organize a college list that realistically projects a student’s chances at a full range of colleges. The BCP Evaluator™ has proven to be a powerful predictor of college acceptance in the four application cycles for which we have used the tool at Position U 4 College Consulting LLC. Visit Don’s website

Kris Hintz, Position U 4 College Consulting LLC Founder and Advisor

Kris Hintz started Position U 4 College Consulting LLC in 2008, bringing her experience in college admissions counseling, psychology, career development, and marketing to help students and young adults discover and market their key strengths to colleges, graduate schools and employers. After working with Deborah Ernst as a colleague for eight years, she is retiring and transitioning firm ownership to Deborah, effective March 1, 2019.

More about Kris
Kris has twelve years of executive experience in marketing, brand strategy, advertising, research and employee recruiting and development, with blue chip consumer package goods companies including Nabisco, Coca Cola, Quaker Oats, and Clorox.

Kris holds a Certificate in College Counseling from UCLA (2010), and a Master’s degree in Organizational, Counseling & Social Psychology from Teachers College of Columbia University (1996), focusing on Career Development and Career Counseling. Kris earned an MBA in Marketing from The Wharton School (1980) and a BA summa cum laude in Psychology from the University of Pennsylvania (1978), concentrating on Child and Adolescent Development. Kris’s background has been further enriched by study with the Institute for Life Coach Training and supplementary graduate coursework in Counseling and Personality Testing at College of St. Elizabeth.

Kris authored the 2011 book, Navigating the Road to College: A Handbook for Parents with Deborah Ernst as editor.